Who I Am

The man and the work.

Presente — a Spanish word that captures the energy of this work. It means present, and also I am here when called. Not a tagline. An orientation.

Jason Rosario seated on the steps of the New York Public Library, black and white01
On the steps — NYPL, 2018i · Presente

I'm an Afro-Latino strategist, entrepreneur, and founder. My work sits at the intersection of leadership, culture, and identity — for individuals navigating a transition, and for organizations trying to build something that actually lasts.

Former Chief Impact & Inclusion Officer at BBDO Worldwide. Founder of The Lives of Men — a men's wellness, personal development, and community platform. This site is the primary home for the broader work: advisory, keynote speaking, and the ManUScript program.

I've built a career moving across worlds that rarely speak to each other — finance, media, marketing, executive leadership. UBS. Deutsche Bank. CBRE. BBDO. Geneva. New York. As comfortable in a C-suite as in a men's circle. The range is the point.

Jason Rosario walking through Bryant Park, New York02
Bryant Park, New York — 2018i · Liminal

THE STORY I'M TELLING

What this work is about

I work with people and organizations in transition. They know something needs to change. They just haven't found the language for it yet, or the right support to act on it.

That's the through-line. Whether I'm working with an individual leader or a team of five hundred, the question is the same: who are you becoming, and what does it take to get there?

I've been in that place myself. More than once. That's why the work is what it is.

Jason Rosario seated on marble steps in New York03
At ease, in rangeiii · Range

The Lives of Men

A conversation that could hold complexity.

In 2015, I founded The Lives of Men, a platform for men's wellness, personal development, and community. I built it because I couldn't find the conversation I was looking for. A complex and nuanced conversation about vulnerability, personal growth, and what it means to be a man.

Most people first found me through The Lives of Men, and that work will always be part of the story. But the principles doing the interior work- leading with integrity, using your full range- aren't specific to men. This site holds the broader room.

Visit The Lives of Men ↗

Jason Rosario, seated portrait
At the desk, mid-thoughtiv · Framework

The Philosophy

The 6 P's of Building Capacity.

Out of that work came something I call the 6 P's — a philosophy I developed to help people think more honestly about who they are, how they operate, and what kind of life or organization they actually want to build.

It's the foundation of The ManUScript and the lens through which I do most of my work with individuals and with teams.

Explore the 6 P's

The Invitation

I believe that when people are whole — when they're acting from their values, in honest relationship with the people around them — everything around them gets better. Families. Teams. Communities. Organizations.

That belief is the through-line. Everything I build is an expression of it. If you're here, something brought you. I'm glad you came.

And wherever you are in this... trust yourSelf

Jason Rosario seated on the steps, contemplative
Presente — here when calledii · Authority

Quick facts

  • Former Global Chief Impact & Inclusion Officer, BBDO Worldwide
  • Founder, The Lives of Men
  • Creator, The ManUScript
  • MBA, NYU Stern School of Business
  • Cultural strategist, advisor, and keynote speaker
  • Based in New York